Zimbabwean born rising Pop star, singer/songwriter, fashion creative, and mental-health activist, Ananya, releases the first official music video from her debut EP, I woke up one night, for the lead single, “I’m too nice”.
The visuals for the hit single, which can be found on key DSP playlist charts globally and is receiving love on radio in territories such as the UK, US and South Africa, takes a visual representation of the song’s theme of self-discovery and assertiveness depicted in a fantasy world and hopes to leave viewers feeling happy or empowered after watching it. Directed by Ubu Entertainment’s Sophie Fazio and Bella Kouds, Ananya’s i’m too nice music video is now live on YouTube.
Creating a straightforward visual representation of the song’s meaning was a lot of fun. The character goes through different emotions and eventually realizes her progress enough to let go and go back to sleep. I’m thankful to everyone involved in making this music video because it perfectly captures the inspiration behind the track, shares Ananya.
Being the bigger person can sometimes be tiring. The lyric, “since the beginning, I’ve always been the bigger person,” really guided the direction of Ananya’s i’m too nice music video. In a dreamy journey, Ananya finds herself quite literally the “bigger” person in a miniature world, one where she very clearly doesn’t quite “fit” in. Throughout this lonely yet intriguing adventure, we see her explore curiosity, anger, contemplation and eventually understanding and accomplishment being comfortable with where she finds herself.
As the video progresses, the character finds herself in the mountains, quite content with where she’s standing and the view she’s looking at (that being the past and the journey she has travelled). In the beginning, it’s lonely and hard to see what’s ahead. Letting go of what’s passed and walking away from things that can’t be changed quite literally has helped Ananya sleep better, and we see this interpretation unfold too for this character.
Recorded between Cape Town and London, Ananya’s debut offering has been a labour of love and showcases her at her most vulnerable and honest self. On her success of her EP, Ananya shares: “It’s thrilling! Above all, I feel incredibly touched when someone can use my music to contribute to their path. That’s my biggest wish.”
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